54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users focus on other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social reviews stats, Facebook affects over half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are more likely to trust a local business.

Source: RevLocal

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really use them.

Although we now understand why customer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews stay without a reply. That's regrettable, due to the fact that those companies are losing customers that way.

Source: Review Trackers

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated material can do wonders in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent boost.

Source: RevLocal

Google Represents 57.5% Of All Reviews Throughout The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.

Source: Review Trackers

89% Of Individuals Prefer To Read Reviews On Their Smartphones

Be it through an app or a mobile browser, folks prefer to read reviews on their mobile devices.

Source: Statista

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

American Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals read reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the huge impact user scores have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz