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49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of customers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the general popularity of a site can only go so far.
Source: Review Trackers
91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review stats put consumers' reviews as the most credible source of recommendations. Online reviews normally carry the very same weight as advice from friends and family.
Source: Brightlocal
83% Of Clients Do Not Trust Advertising
The conventional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust ads select to take note of clients' suggestions online.
Source: Statuslabs
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To show the value of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same customers are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
74% Of Local Companies Have At Least 1 Google Review
One review is far from sufficient to improve your website's SERP ranking.
Taking a look at online ratings statistics, we found out that a company requires to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews
No matter how tempting your marketing is, you still need client reviews. There is no other way around it. Clients are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
88% Of Executives View Reputation Risk As A Top Business Concern
Reputation management stats show a business's reputation doesn't affect just the consumers. Prospective team members also take a look at ratings and read reviews.
Source: Deloitte
70 Percent Of Consumers Choose To Learn About A Business Through Short Articles And Reviews, Rather Than Ads
Ads are all well and good, however it's worth trying a different approach too. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs