77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

72% Of Consumers Will Not Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require client reviews. There is no way around it. Consumers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other customers, you manage to select one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

Only 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to client review stats, a tremendous 19 percent of consumers always trust online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated content has an indisputable influence on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

83% Of All Young Clients Were Invited To Submit A Review Recently

Of those invited, 80% of clients did submit a review. Overall, companies have actually asked 66% of all customers to submit a review on their business.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing customers see. Still, users take notice of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the potential consumers are searching for. Nearly a third of customers say composed reviews are the only function that makes them think the sites' reviews are relevant and useful.

Source: Fan and Fuel

Reviews Shared On Twitter Can Boost Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo