83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust ads choose to pay attention to customers' suggestions online.

Source: Statuslabs

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When customers have to choose a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and score statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they realize the massive impact user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics show the general popularity of a website can only presume when it concerns trust.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Shared On Twitter Can Boost Revenues By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

70% Of Consumers Choose To Learn About A Business Via Posts And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs