53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics position clients' reviews as the most trustworthy source of suggestions. Online reviews generally bring the same weight as guidance from family and friends.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats show the basic popularity of a site can just presume when it comes to trust.

Source: Review Trackers

The Majority Of People Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44% increase.

Source: RevLocal

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and score stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be willing to share it if you give them an excellent experience.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15 Percent Of People Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of prospective clients will not even consider working with a business they can't find opinions about.

Source: Statuslabs

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those exact same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made quickly.

Online reviews are certainly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

74% Of Local Companies Have At A Minimum, One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings stats, we found out that a business requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

83% Of All Young People Were Asked To Give A Review Recently

Of those invited, 80% of clients did give a review. In general, companies have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal