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95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.
Reviews and rating statistics show people value the viewpoint of peers more than any other content.
Source: Collective Bias
Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Because the large majority of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
15 Percent Of Users Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of prospective consumers will not even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
70 Percent Of Consumers Prefer To Find Out About A Business Via Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the very same weight as recommendations from friends and family.
Source: Brightlocal
83 Percent Of Clients Do Not Rely On Advertising
The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements pick to focus on clients' recommendations online.
Source: Statuslabs
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a doctor or a legal representative.
Young people (age 18-35) are even more inclined to hire a professional based on online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management statistics indicate a company's reputation does not affect simply the customers. Potential employees also take a look at ratings and read reviews.
Source: Deloitte
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.
The share of customers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
89% Of Customers Review A Companies Replies To Reviews
Not only do most customers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.
Source: Brightlocal