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89% Of Buyers Choose To Read Reviews On Their Smart Devices
Be it through an app or a mobile internet browser, people today prefer to read reviews on their cell phones.
Source: Statista
Since They Desire To Purchase An Item Or A Service And Want To Get The Facts About The Businesses Items And Services, 82% Of Customers Visit Review Sites.
Review sites are places that customers go to get the facts about a product, business or service . Users come due to the fact that they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same clients are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the enormous effect user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Stats reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews
Online review statistics prove that 63% of client reviews go on without a reply. That's too bad, since those businesses are losing customers that way.
Source: Review Trackers
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone