52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

Just 6% Of Customers Do Not Rely On Client Reviews At All

According to customer review statistics, a whopping 19% of customers always rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people know the value of being informed. User-generated material has an indisputable influence on customers.

If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

67% Of Consumers Say Reviews Are A "Very Important" Factor When Picking A Service Provider

When clients need to select a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated material can do miracles in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online ratings data, we found out that a company needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.

Source: Review Trackers

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Since the vast bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

Over Half Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone