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Majority Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Ranking
This stat is among many that highlight the significance of online ratings. Now that news of customer satisfaction travels this fast, keeping your clients pleased is more important than ever.
57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.
11 percent looked just for businesses with an ideal five star rating.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star ranking is the first thing customers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses
Younger people know the worth of being informed. User-generated content has an indisputable influence on customers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's shoppers are smart and want the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
More Than Half Of People Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are obviously the more vocal ones.
Source: Statista
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the enormous impact user ratings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Google Accounts For 57.5% Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
30% Of Customers Feel Favorable To A Company Which Answers Online Reviews
Communicating with your customers builds their trust. Even something like responding to their reviews and comments can make them feel appreciated.
As you might anticipate, clients who feel this way are ready to spend more money with a company.
Source: Statuslabs