United States Shoppers View "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

Many Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower score actually helps your overall score.

According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'extremely frequently'.

Source: Trust You

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Keeping in touch with your consumers develops trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.

As you might anticipate, clients who feel this way are happy to spend more cash with a company.

Source: Statuslabs

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

The Majority Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a better idea of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the huge effect user rankings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Usually, 142 million consumers visit Yelp each month. If you haven't declared your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

73 Percent Of Consumers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with scores alone.

Client reviews make the statistics appear more authentic which is what the would-be clients are looking for. Practically a 3rd of consumers say written reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

Just 6% Of Consumers Do Not Rely On Customer Reviews At All

According to client review data, a tremendous 19 percent of customers always trust online reviews and never ever a purchase without checking out reviews initially.

Source: Statista

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.

Source: Review Trackers

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

15 Percent Of Users Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of potential customers will not even think about working with a company they can't discover opinions about.

Source: Statuslabs