63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.

Source: Review Trackers

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. However, they recognize the massive impact user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics show a business's reputation does not impact simply the clients. Prospective employees also take a look at rankings and read reviews.

Source: Deloitte

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

Reviews Published On Twitter Can Help Grow Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews typically bring the exact same weight as advice from friends and family.

Source: Brightlocal

98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Usually, 142 million consumers go to Yelp each month. If you have not declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Because the vast bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Customers Report Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

Reviews have an enormous effect on their decision when customers have to pick a service provider.

Source: DemandGenReport

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

83% Of All Younger Customers Were Invited To Leave A Review Recently

Of those invited, 80% of clients did give a review. Overall, companies have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies really make use of them.

Although we now know why customer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

82% Of Customers Go To Review Sites Due To The Fact That They Want To Buy A Product Or A Service And Wish To Get The Facts About Business Product Or Services.

Users come due to the fact that they have actually currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Typically two thirds of companies have good and awesome ratings. Just 5% of businesses have a rating below three stars.

Source: Brightlocal

83 Percent Of Clients Do Not Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads pick to pay attention to clients' suggestions online.

Source: Statuslabs