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Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you give them a good experience.
Source: Brightlocal
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Service
This stat is among lots of that highlight the significance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your consumers happy is more crucial than ever.
57% of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.
11% looked only for services with an ideal five star score.
Source: Brightlocal
The Majority Of Shoppers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are plainly the more opinionated ones.
Source: Statista
Positive Reviews Motivate 68% Of Customers To Use Local Businesses
Given that the large majority of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A Lot Of Best-selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower score actually helps your overall rating.
According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous effect user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review statistics show the purchase possibility for an item with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically 2 out of 3 businesses have excellent and exceptional scores. Just 5% of companies have a score below three stars.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Software Reviews Influence Over 98% Of All Buyers
18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista