Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

United States Buyers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When people read reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Keeping in touch with your clients builds their trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are happy to invest more money with a business.

Source: Statuslabs

89% Of Consumers Review A Businesses Reactions To Reviews

Not only do the majority of individuals read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Google Represents 57.5% Of All Reviews World Wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

A Lot Of Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

No matter how alluring your marketing is, you still need customer reviews. There is no other way around it. Customers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management statistics suggest a business's reputation does not impact simply the consumers. Prospective employees also look at rankings and read reviews.

Source: Deloitte

Consumers Might Spend 31 Percent More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users explain your service or product, the more money you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

67% Of Customers Suggest Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have a massive effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

70% Of Customers Choose To Discover A Business By Means Of Posts And Reviews, Rather Than Advertisements

Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs