Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use A Service

This stat is among many that illustrate the value of online rankings. Now that news of consumer satisfaction travels this fast, keeping your customers happy is more important than ever.

57% of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked just for organizations with an ideal five star ranking.

Source: Brightlocal

83% Of All Young Consumers Were Asked To Submit A Review Recently

Of those asked, 80% of clients did leave a review. In general, businesses have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements pick to take note of consumers' recommendations online.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. However, they recognize the enormous effect user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat clients well normally flourish, review sites help ensure of that.

Source: Statuslabs

15 Percent Of Clients Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of potential clients won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

70 Percent Of Customers Prefer To Learn About A Business Via Reviews And Posts, Instead Of Ads

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you quickly pick a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Consumer reviews make the statistics appear more genuine which is what the would-be consumers are looking for. Practically a 3rd of consumers say written reviews are the only function that makes them believe the websites' reviews are useful and relevant.

Source: Fan and Fuel

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra