88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management statistics show a company's reputation does not affect simply the customers. Prospective team members also take a look at rankings and take a look at reviews.

Source: Deloitte

73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the potential customers are trying to find. Nearly a third of consumers state written reviews are the only function that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how eye-catching your marketing is, you still require customer reviews. There is no way around it. Consumers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.

Source: Review Trackers

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings stats, we discovered that a business requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

Google Accounts For 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

When customers need to choose a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get a better idea of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews

Keeping in touch with your consumers builds their trust. Even something as basic as reacting to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are ready to invest more money with a business.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'really frequently'.

Source: Trust You