70% Of Customers Prefer To Discover A Business Through Reviews And Posts, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Generally 2 out of 3 businesses have great and outstanding scores. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose a legal representative or a medical professional.

Younger people (age 18-35) are even more inclined to employ an expert based on online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

US Shoppers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals check out reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US consumers.

Source: Statista

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

89% Of Consumers Prefer To Read Reviews On Their Smartphones

Be it by means of an app or a mobile browser, most people choose to read reviews on their cell phones.

Source: Statista

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the potential clients are looking for. Practically a 3rd of customers state written reviews are the only feature that makes them think the sites' reviews are appropriate and useful.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Published On Twitter Can Increase Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

15% Of Buyers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of potential consumers will not even consider working with a business they can't find opinions about.

Source: Statuslabs

Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made quickly.

Online reviews are clearly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista