30% Of Clients Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your customers creates trust. Even something as basic as reacting to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

91% Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics place customers' reviews as the most reliable source of recommendations. Online reviews generally carry the same weight as recommendations from loved ones.

Source: Brightlocal

Over Half Of Clients Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

83% Of All Younger Buyers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did submit a review. In general, companies have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get a clear view of how the business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated material can do miracles in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% increase.

Source: RevLocal

83% Of Clients Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads choose to take notice of customers' suggestions online.

Source: Statuslabs

Only 6 Percent Of Customers Do Not Rely On Client Reviews At All

According to customer review statistics, a massive 19% of customers always rely on online reviews and never ever a purchase without reading reviews first.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Since the huge majority of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

95% Of Unsatisfied Customers Will Return To A Business If A Business Takes Care Of Problems Quickly And Effectively

Customers do not anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the basic appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

72% Of Customers Will Not Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still require customer reviews. There's no other way around it. Consumers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now know why customer reviews are so effective, most businesses apparently don't.

Source: LsaInsider