More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general appeal of a website can only go so far when it comes to trust.

Source: Review Trackers

Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing decisions are made quickly.

Online reviews are obviously convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the huge effect user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really make use of them.

Although we now understand why customer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews generally bring the same weight as advice from family and friends.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing decisions.

According to social reviews data, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that 4 out of five users are more likely to trust a local business.

Source: RevLocal

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to select a doctor or a lawyer.

Young people (age 18-35) are a lot more likely to employ a professional based on online reviews. Just 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

89% Of Consumers Read A Businesses Reactions To Reviews

Not only do many individuals check out the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read much more reviews to get an idea of how the business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an indisputable impact on customers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

Consumers Might Invest 31 Percent More With A Business That Has Excellent Reviews

Focus on this statistic. The more detailed other users describe your product or service, the more money you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone