88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually use them.

Although we now know why customer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

Google Accounts For 57.5% Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

89% Of Consumers Read A Businesses Replies To Reviews

Not only do most clients check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Clients

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those same consumers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Generally 2 out of 3 businesses have excellent and good ratings. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

73 Percent Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the would-be consumers are trying to find. Practically a third of customers say composed reviews are the only feature that makes them think the sites' reviews are useful and appropriate.

Source: Fan and Fuel

More Than Half Of Consumers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are obviously the more vocal ones.

Source: Statista

90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

98% Of Yelp's Visitors Purchased From A Business They Found On The Website

Typically, 142 million consumers visit Yelp on a monthly basis. This is as excellent a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get an idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews go on without a response. That's too bad, because those businesses are losing customers that way.

Source: Review Trackers

74 Percent Of Local Companies Have At Least One Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings statistics, we learnt that a company needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they recognize the massive effect user ratings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc