89% Of Buyers Want To Read Reviews Using Their Smartphones

Be it via an app or a mobile web browser, individuals choose to read reviews on their cell phones.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

83 Percent Of Clients Do Not Rely On Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements pick to pay attention to customers' suggestions online.

Source: Statuslabs

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics show the basic appeal of a website can only go so far when it concerns trust.

Source: Review Trackers

30% Of Customers Feel Positive About A Business Which Responds To Online Reviews

Corresponding with your customers establishes trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

Many Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

The Typical Review Length Has Become 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews remain without a reply. That's regrettable, due to the fact that those companies are losing customers that way.

Source: Review Trackers

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's shoppers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you provide them a great experience.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Normally, 142 million customers go to Yelp each month. If you have not claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista