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Clients Could Spend 31% More With A Business That Has Great Reviews
Focus on this fact. The more detailed other users explain your service or product, the more money you can charge and customer review statistics reveal to us exactly how much more.
Source: Martech Zone
More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can likewise influence our buying preferences.
According to social media reviews data, Facebook impacts more than half of users' purchase decisions.
Facebook reviews statistics expose that four out of five users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
US Buyers View "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals read reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
The Majority Of Best Selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to client rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
89% Of Clients Read A Companies Feedback To Reviews
Not only do most shoppers check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
77% Of Consumers Would Most Likely Submit A Review If They Were Asked
More than a 35% would post a review to notify others about their consumer experience and 24% would definitely direct their review to the business itself.
Over a 26% would be willing to submit a review to assist other people with their choice making process.
Source: Podium
Many Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a negative or mediocre one.
Source: Brightlocal
61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Typically two-thirds of companies have great and exceptional ratings. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal
Just 6% Of Consumers Do Not Rely On Customer Reviews At All
According to consumer review statistics, a tremendous 19 percent of consumers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
Clients Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, purchasing decisions are made quickly.
Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra
Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses
Because the large majority of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal