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88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Data reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
52% Of Customers Trust A Product More If It Has Negative Reviews Also
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People anticipate to see some unfavorable reviews.
Source: Capterra
72 Percent Of Customers Won't Take Action Unless They Read Some Reviews
No matter how alluring your marketing is, you still need customer reviews. There's no way around it. Consumers are still willing to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Customers
24% of US consumers consider reviews as 'very influential'.
To highlight the significance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those very same clients are also willing to accept slower shipping times for such products.
Source: Turntonetworks
Reviews Posted On Twitter Can Help Grow Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
United States Consumers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on different elements of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA clients.
Source: Statista
98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website
Generally, 142 million consumers visit Yelp every month. This is as great a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the general popularity of a site can only presume when it comes to trust.
Source: Review Trackers
Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Given that the large bulk of customers check out reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal