89% Of Consumers Want To Read Reviews On Their Cell Phones

Be it via an app or a mobile internet browser, everyday people prefer to read reviews on their mobile phones.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

82% Of Consumers Visit Review Websites Due To The Fact That They Wish To Acquire A Service Or An Item And Wish To Get The Facts About Business Services And Products.

Users come since they have actually already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are obviously persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. However, they realize the enormous effect user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Reviews Published On Twitter Can Help Increase Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Online Item Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270 Percent

User review statistics reveal the purchase probability for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an indisputable effect on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Many Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Typically two thirds of companies have great and awesome scores. Only 5% of companies have a rating below three stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

15 Percent Of Users Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15% of prospective clients will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

86% Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you provide them an excellent experience.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz