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60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and rating data reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
89% Of Buyers Choose To Read Reviews On Their Smartphones
Be it through an app or a mobile browser, clients prefer to read reviews on their smart phones.
Source: Statista
The Typical Review Word Count Has Actually Become 65% Shorter Since 2010
Now a days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
89% Of Customers Review A Companies Responses To Reviews
Not only do the majority of clients read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.
Source: Brightlocal
If They Were Asked, 77% Of Customers Would Certainly Post A Review
More than a 35% would post a review to advise others about their consumer encounter and 24% would likely direct their review to the business itself.
Over a 26% would be willing to submit a review to assist other people with their choice making process.
Source: Podium
30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews
Corresponding with your consumers creates trust. Even something like responding to their remarks and reviews can make them feel appreciated.
As you might expect, customers who feel this way are ready to invest more money with a business.
Source: Statuslabs
83% Of All Young Shoppers Were Invited To Give A Review Recently
Of those invited, 80% of customers did leave a review. Overall, companies have asked 66% of all clients to leave a review on their company.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews World-wide
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
15% Of People Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of potential consumers won't even think about working with a business they can't discover viewpoints about.
Source: Statuslabs
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Considering that the vast bulk of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'extremely often'.
Source: Trust You
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review stats put consumers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the same weight as guidance from family and friends.
Source: Brightlocal