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71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a doctor or an attorney.
Younger people (age 18-35) are even more inclined to employ a professional based on online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
77% Of Users Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of clients, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a negative or average one.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star score is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.
Source: Statista
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our buying preferences.
According to social media reviews data, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that 4 out of 5 users are likely to trust a local business.
Source: RevLocal
61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Generally two thirds of businesses have good and awesome rankings. Just 5% of businesses have a score below three stars.
Source: Brightlocal
The Typical Review Word Count Has Become 65% Shorter Since 2010
These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
83% Of Customers Do Not Rely On Advertising
The traditional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust ads choose to take notice of customers' suggestions online.
Source: Statuslabs