More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million customers check out Yelp monthly. This is as good a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new vehicle and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you quickly pick a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really use them.

Although we now know why customer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

70 Percent Of Consumers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% boost.

Source: RevLocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out a lot more reviews to get a clear view of how business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and rating statistics reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Google Accounts For 57.5 Percent Of All Reviews Worldwide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Considering that the huge majority of consumers check out reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also affect our purchasing preferences.

According to social media reviews stats, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews stats expose that four out of five users are more likely to rely on a local business.

Source: RevLocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous impact user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc