If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use A Company

This stat is among many that show the value of online ratings. Now that news of customer satisfaction travels this quick, keeping your customers happy is more vital than ever.

57% of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked just for businesses with a best five star ranking.

Source: Brightlocal

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

Software Reviews Impact Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

No matter how captivating your marketing is, you still need client reviews. There is no way around it. Clients are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Because the vast majority of consumers read reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a medical professional or a legal representative.

Younger people (age 18-35) are even more inclined to hire an expert based on online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Customers Might Spend 31% More With A Business That Has Fantastic Reviews

Focus on this statistic. The more detailed other users describe your service or product, the more cash you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation doesn't affect just the clients. Potential team members also take a look at ratings and read reviews.

Source: Deloitte

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read a lot more reviews to get a better idea of how the business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

89% Of Clients Read A Businesses Responses To Reviews

Not only do most customers check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers