53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

77% Of Clients Would Definitely Post A Review If They Were Asked

More than a 35% would submit a review to advise others about their client encounter and 24% would rather direct their review to the company itself.

Over a 26% would want to post a review to assist other individuals with their choice making process.

Source: Podium

Software Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the basic appeal of a site can just presume when it comes to trust.

Source: Review Trackers

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat consumers honorably generally prosper, review websites help make certain of that.

Source: Statuslabs

73% Of Customers Think Customer Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the would-be customers are searching for. Practically a 3rd of customers state composed reviews are the only function that makes them believe the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

15 Percent Of People Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of potential consumers will not even think about working with a company they can't discover opinions about.

Source: Statuslabs

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

89% Of Shoppers Like To Read Reviews Using Their Cell Phones

Be it via an app or a mobile browser, everyday people prefer to read reviews on their cell phones.

Source: Statista

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Since They Want To Buy An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Consumers Visit Review Websites.

Users come due to the fact that they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Usually, 142 million customers check out Yelp each month. This is as great a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize A Company

This stat is among lots of that show the value of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for services with a perfect five star rating.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies really utilize them.

Although we now understand why consumer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo