Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an unassailable effect on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general appeal of a site can only go so far.

Source: Review Trackers

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now know why customer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

USA Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals check out reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management statistics suggest a company's reputation doesn't impact just the clients. Potential team members likewise look at ratings and read reviews.

Source: Deloitte

More Than Half Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are purportedly the more vocal ones.

Source: Statista

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

60% Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and rating data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

Google Represents 57.5 Percent Of All Reviews Around The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Users Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing choices are made rapidly.

Online reviews are obviously persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get a better idea of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

90% Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista