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63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the basic appeal of a website can only go so far.
Source: Review Trackers
74% Of Local Businesses Have At Least 1 Google Review
A single review is far from enough to improve your site's SERP ranking.
Looking at online scores data, we found out that a company needs to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Generally two thirds of businesses have excellent and great rankings. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal
70% Of Customers Prefer To Learn About A Business By Means Of Reviews And Articles, Instead Of Advertisements
Ads are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
The Majority Of Clients Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are reportedly the more opinionated ones.
Source: Statista
72% Of Customers Won't Take Action Unless They Read Some Reviews
Regardless of how attractive your marketing is, you still require consumer reviews. There's no way around it. Customers are still willing to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US buyers consider reviews as 'very influential'.
To illustrate the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same customers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
88% Of Executives Judge Reputation Risk As A Top Business Problem
Reputation management statistics show a business's reputation doesn't impact just the clients. Potential team members likewise look at ratings and take a look at reviews.
Source: Deloitte
95% Of Unsatisfied Customers Will Return To A Business If A Company Takes Care Of Problems Quickly And Efficiently
Consumers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is absolutely nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'always' or 'very frequently'.
Source: Trust You