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54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star rating is the first thing customers see. Still, users pay attention to other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.
Source: Statista
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made quickly.
Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Clients
24% of US shoppers consider reviews as 'exceptionally influential'.
To show the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are also going to accept slower shipping times for such products.
Source: Turntonetworks
72% Of Clients Will Not Take Action Before They Check Out Some Reviews
No matter how attractive your marketing is, you still require customer reviews. There's no skirting around it. Clients are still ready to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
86% Of Consumers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
Over Half Of Customers Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are clearly the more opinionated ones.
Source: Statista
Negative Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews
Corresponding with your customers establishes trust. Even something like reacting to their comments and reviews can make them feel valued.
As you may expect, customers who feel this way are happy to invest more cash with a company.
Source: Statuslabs
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read much more reviews to get a better idea of how business is actually doing. Don't depend on that statistic alone.
Source: Brightlocal
US Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on different elements of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, agree that it increases their buying confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista