77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

89% Of Clients Review A Companies Reactions To Reviews

Not only do a lot of individuals check out the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get a better idea of how business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general appeal of a website can only go so far.

Source: Review Trackers

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact use them.

Although we now understand why consumer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also influence our purchasing preferences.

According to social media reviews data, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are likely to trust a local business.

Source: RevLocal

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online scores statistics, we found out that a business needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use A Business

This stat is one of many that show the significance of online rankings. Now that news of client satisfaction travels this fast, keeping your consumers delighted is more crucial than ever.

57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for businesses with an ideal five star rating.

Source: Brightlocal

30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Staying connected with your clients builds their trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you may anticipate, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

More Than Half Of Individuals Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are surprisingly the more opinionated ones.

Source: Statista

83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads choose to focus on consumers' suggestions online.

Source: Statuslabs

Just 6% Of Consumers Do Not Rely On Consumer Reviews At All

According to consumer review data, a tremendous 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista