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Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. However, they understand the huge impact user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Clients Might Invest 31% More With A Business That Has Great Reviews
Take note of this statistic. The better other users explain your product or service, the more money you can charge and customer review statistics reveal to us exactly how much more.
Source: Martech Zone
Google Accounts For 57.5 Percent Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Posted On Twitter Can Help Improve Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
73 Percent Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Rankings
Online review data make it clear individuals aren't pleased with ratings alone.
Written reviews make the stats appear more genuine which is what the would-be clients are looking for. Almost a 3rd of consumers say written reviews are the only function that makes them believe the sites' reviews are useful and appropriate.
Source: Fan and Fuel
More Than Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Score
This stat is one of lots of that show the value of online ratings. Now that news of consumer satisfaction travels this fast, keeping your customers happy is more important than ever.
57% of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked just for organizations with a perfect five star score.
Source: Brightlocal
74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online scores statistics, we found out that a business requires to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Buyers Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made quickly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website
Usually, 142 million customers go to Yelp each month. If you haven't claimed your totally free Yelp business page, this is as great a time as any.
Source: RevLocal