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Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
95% Of Unsatisfied Consumers Will Return To A Company If A Business Deals With Problems Quickly And Efficiently
Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
83% Of All Young Consumers Were Asked To Post A Review Recently
Of those asked, 80% of customers did leave a review. In general, companies have asked 66% of all consumers to leave a review on their company.
Source: Brightlocal
60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.
Reviews and rating data reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
98% Of Yelp's Site Visitors Bought From A Business They Found On The Site
Usually, 142 million consumers go to Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your free Yelp business page.
Source: RevLocal
Over Half Of Customers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are obviously the more vocal ones.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star score is the first thing customers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a new automobile and there are several models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.
With the help of other consumers, you quickly pick one that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review stats place clients' reviews as the most trustworthy source of recommendations. Online reviews normally carry the very same weight as guidance from loved ones.
Source: Brightlocal
Consumers Could Spend 31 Percent More With A Business That Has Terrific Reviews
Take note of this fact. The more detailed other users explain your services or product, the more cash you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
Negative Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
89% Of Consumers Want To Read Reviews Using Their Smartphones
Be it via an app or a mobile browser, consumers prefer to read reviews on their smart phones.
Source: Statista
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated content can do wonders in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent increase.
Source: RevLocal
Google Represents 57.5 Percent Of All Reviews Throughout The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers