Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'very often'.

Source: Trust You

Reviews Shared On Twitter Can Boost Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually make use of them.

Although we now know why customer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management stats indicate a company's reputation does not affect simply the consumers. Potential team members likewise look at scores and take a look at reviews.

Source: Deloitte

If They Were Asked, 77% Of Clients Would Likely Leave A Review

More than a 35% would leave a review to inform others about their customer experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new automobile and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you manage to choose one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. However, they recognize the massive effect user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing customers see. Still, users take note of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and score data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

74% Of Regional Businesses Have At Least 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online ratings data, we learnt that a business requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal