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The Majority Of Consumers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
77% Of Buyers Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the general popularity of a site can only go so far.
Source: Review Trackers
53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
70% Of Consumers Prefer To Discover A Business Through Reviews And Short Articles, Rather Than Ads
Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.
Source: Statuslabs
Half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people understand the worth of being informed. User-generated content has an indisputable impact on customers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
88% Of Executives View Reputation Risk As A Top Business Problem
Reputation management statistics indicate a company's reputation does not affect simply the customers. Prospective team members also take a look at scores and read reviews.
Source: Deloitte
77% Of Clients Would Most Likely Post A Review If They Were Asked
More than a 35% would leave a review to inform others about their client encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would be willing to post a review to assist other individuals with their choice making process.
Source: Podium
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Company
This stat is among many that show the significance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your consumers happy is more crucial than ever.
57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
Additionally, 11% looked only for services with an ideal five star score.
Source: Brightlocal
73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with scores alone.
Customer reviews make the stats appear more authentic which is what the potential consumers are searching for. Nearly a third of consumers say written reviews are the only feature that makes them think the websites' reviews are useful and pertinent.
Source: Fan and Fuel
Online Product Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%
User review stats show the purchase possibility for a product with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically two-thirds of companies have excellent and outstanding ratings. Just 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
Customers Might Invest 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this fact. The better other users describe your services or product, the more money you can charge and customer review stats show us exactly how much more.
Source: Martech Zone