More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Normally, 142 million consumers visit Yelp each month. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83% Of Consumers Do Not Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads pick to take note of clients' recommendations online.

Source: Statuslabs

73% Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Client reviews make the statistics appear more genuine which is what the potential clients are searching for. Nearly a third of consumers say composed reviews are the only function that makes them think the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

70 Percent Of Customers Choose To Learn About A Business Via Articles And Reviews, Instead Of Ads

Ads are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of client reviews remain without a reaction. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics show the basic popularity of a website can only presume when it concerns trust.

Source: Review Trackers

89% Of Buyers Want To Read Reviews On Their Cell Phones

Be it through an app or a mobile browser, individuals prefer to read reviews on their mobile devices.

Source: Statista

82% Of Customers Check Out Review Websites Due To The Fact That They Wish To Buy An Item Or A Service And Want To Get The Truth About The Businesses Product Or Services.

Review websites are locations that people go to get the facts about a item, business or service . Users come because they have currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Favorable Reviews Encourage 68% Of Consumers To Use A Local Business

Because the huge majority of consumers read reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal

American Shoppers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

90 Percent Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Overall two-thirds of businesses have outstanding and awesome rankings. Just 5% of businesses have a rating below three stars.

Source: Brightlocal