Due To The Fact That They Want To Acquire An Item Or A Service And Want To Get The Facts About The Businesses Items And Services, 82% Of Consumers Go To Review Sites.

Review sites are locations that people go to get the truth about a service, product or business. Due to the fact that they have currently formed a purchase decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

90 Percent Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact make use of them.

Although we now know why customer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the enormous impact user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

USA Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

When people check out reviews, they focus on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US clients.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

Online Product Reviews About A Product Can Boost Its Conversion Rate By An Incredible 270 Percent

User review stats show the purchase likelihood for a product with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the prospective consumers are looking for. Almost a third of consumers state composed reviews are the only function that makes them think the websites' reviews are relevant and helpful.

Source: Fan and Fuel

89% Of Consumers Prefer To Read Reviews On Their Mobile Phones

Be it through an app or a mobile internet browser, individuals choose to read reviews on their cell phones.

Source: Statista

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most reliable source of suggestions. Online reviews typically bring the exact same weight as advice from friends and family.

Source: Brightlocal

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated content has an unassailable influence on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal