77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

Online Item Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270 Percent

User review stats reveal the purchase possibility for a product with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated material has an unassailable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

89% Of Consumers Read A Companies Feedback To Reviews

Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those very same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

89% Of Customers Prefer To Read Reviews Using Their Smartphones

Be it via an app or a mobile browser, consumers choose to read reviews on their mobile devices.

Source: Statista

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat customers well typically prosper, review sites help ensure of that.

Source: Statuslabs

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads choose to take note of consumers' suggestions online.

Source: Statuslabs

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Generally, 142 million consumers visit Yelp monthly. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal