72% Of Customers Won't Take Action Before They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still need customer reviews. There is no other way around it. Consumers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Most Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking actually helps your overall rating.

According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two-thirds of companies have good and exceptional scores. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal

Google Represents 57.5% Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Company

This stat is one of many that highlight the importance of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your consumers pleased is more important than ever.

57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for organizations with a best five star ranking.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Since the large bulk of customers read reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

83 Percent Of Clients Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements pick to focus on clients' suggestions online.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Individuals Choose To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile web browser, clients prefer to read reviews on their smart phones.

Source: Statista

A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Income

Businesses that treat customers well usually prosper, review websites help make sure of that.

Source: Statuslabs