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73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the stats appear more genuine which is what the would-be customers are looking for. Nearly a 3rd of consumers state composed reviews are the only function that makes them believe the sites' reviews are useful and relevant.
Source: Fan and Fuel
53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of consumer reviews go on without a reaction. That's too bad, since those companies are losing clients that way.
Source: Review Trackers
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Looking at online ratings data, we learnt that a company needs to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall two-thirds of companies have outstanding and good ratings. Only 5% of companies have a rating listed below three stars.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Consumers To Use A Local Business
Given that the vast bulk of consumers read reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Product Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270%
User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
77% Of Consumers Would Most Likely Give A Review If They Were Asked
More than a 35% would do it to advise others about their consumer encounter and 24% would rather direct their review to the business itself.
Over a 26% would be willing to leave a review to help other people with their choice making process.
Source: Podium
15% Of Clients Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of prospective clients will not even think about doing business with a company they can't discover opinions about.
Source: Statuslabs
More Than Half Of Individuals Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are unsurprisingly the more opinionated ones.
Source: Statista
89% Of Individuals Like To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile browser, customers choose to read reviews on their cell phones.
Source: Statista
91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review statistics position clients' reviews as the most trustworthy source of recommendations. Online reviews typically carry the same weight as recommendations from family and friends.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Leading Business Issue
Reputation management statistics indicate a business's reputation does not affect simply the consumers. Prospective employees likewise look at ratings and take a look at reviews.
Source: Deloitte