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Customers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.
Online reviews are obviously persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone
Google Accounts For 57.5 Percent Of All Reviews Across The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
A Lot Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to client rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
15 Percent Of People Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of prospective customers will not even consider doing business with a business they can't find viewpoints about.
Source: Statuslabs
89% Of Buyers Want To Read Reviews Using Their Cell Phones
Be it via an app or a mobile web browser, people young and old prefer to read reviews on their smart phones.
Source: Statista
88% Of Executives View Reputation Risk As A Top Business Problem
Reputation management stats indicate a business's reputation doesn't impact just the consumers. Prospective employees likewise take a look at rankings and take a look at reviews.
Source: Deloitte
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
Software Application Reviews Impact Over 98% Of All Buyers
18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Earnings
Businesses that treat consumers well normally flourish, review websites help ensure of that.
Source: Statuslabs
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our buying preferences.
According to social media reviews stats, Facebook affects more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business.
Source: RevLocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who take notice of the number of reviews is presently at 46 percent.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a new automobile and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews transform consumers into consumers.
Source: Consumer Affairs
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Generally 2 out of 3 companies have excellent and exceptional ratings. Just 5% of companies have a score listed below 3 stars.
Source: Brightlocal
USA Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews
When people read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA clients.
Source: Statista