77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Keeping in touch with your consumers builds their trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats show a company's reputation doesn't impact simply the customers. Prospective team members also look at ratings and read reviews.

Source: Deloitte

Reviews Published On Twitter Can Help Increase Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive impact user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

If They Were Asked, 77% Of Clients Would Undoubtedly Give A Review

More than a 35% would do it to inform others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their decision making process.

Source: Podium

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review statistics position consumers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as suggestions from family and friends.

Source: Brightlocal

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for a product with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center