63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats reveal the general popularity of a site can only presume when it comes to trust.

Source: Review Trackers

Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to customer review stats, a whopping 19% of customers constantly trust online reviews and never ever a buy without checking out reviews first.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you quickly pick one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more authentic which is what the potential clients are trying to find. Nearly a 3rd of customers say written reviews are the only function that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and score stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review statistics reveal the purchase possibility for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

Because They Desire To Purchase A Service Or An Item And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Sites.

Users come due to the fact that they have currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

USA Shoppers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of American clients.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a doctor or a legal representative.

Younger people (age 18-35) are even more likely to work with a professional based on online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Generally 2 out of 3 companies have outstanding and good ratings. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo