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Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics show that 63% of consumer reviews remain without a reply. That's regrettable, since those businesses are losing clients that way.
Source: Review Trackers
89% Of Clients Choose To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile browser, most people choose to read reviews on their smart phones.
Source: Statista
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the general appeal of a website can only go so far.
Source: Review Trackers
67% Of Customers Report Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
Reviews have a huge effect on their decision when consumers have to choose a service provider.
Source: DemandGenReport
61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Overall 2 out of 3 companies have excellent and outstanding scores. Just 5% of businesses have a rating listed below three stars.
Source: Brightlocal
Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really use them.
Although we now understand why consumer reviews are so effective, most businesses obviously do not.
Source: LsaInsider
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive impact user rankings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
89% Of Consumers Review A Businesses Feedback To Reviews
Not only do most shoppers read the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Worldwide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center