95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'very frequently'.

Source: Trust You

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

86% Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

USA Buyers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American clients.

Source: Statista

74% Of Local Businesses Have At Least One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online ratings statistics, we found out that a company needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and ranking stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

Reviews Published On Twitter Can Help Increase Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

83% Of All Young Clients Were Invited To Submit A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have asked 66% of all clients to submit a review on their business.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

People Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone