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52% Of Customers Rely On A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
98% Of Yelp's Visitors Purchased From A Business They Found On The Website
Normally, 142 million customers visit Yelp monthly. If you haven't claimed your free Yelp business page, this is as good a time as any.
Source: RevLocal
Google Represents 57.5 Percent Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic popularity of a site can just go so far.
Source: Review Trackers
30% Of Clients Feel Positive About A Business Which Answers Online Reviews
Communicating with your customers establishes trust. Even something like responding to their comments and reviews can make them feel valued.
As you may anticipate, clients who feel this way are happy to spend more money with a business.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Clients
24% of US buyers consider reviews as 'exceptionally influential'.
To show the value of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.
With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
A Single Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated material can do wonders in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% boost.
Source: RevLocal
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses
Considering that the vast majority of consumers read reviews, you would want yours to be appealing to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Posted On Twitter Can Help Increase Revenues By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat customers well generally prosper, review sites help make sure of that.
Source: Statuslabs
More Than Half Of Consumers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are evidently the more opinionated ones.
Source: Statista
61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Overall two thirds of businesses have great and awesome scores. Only 5% of businesses have a rating below 3 stars.
Source: Brightlocal