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The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
Now a days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Google Represents 57.5 Percent Of All Reviews Globally
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat customers well usually succeed, review websites help ensure of that.
Source: Statuslabs
15 Percent Of Customers Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of possible consumers will not even think about working with a business they can't discover opinions about.
Source: Statuslabs
When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect
Stats reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people check out many more reviews to get a better idea of how business is actually doing. Do not depend upon that fact alone.
Source: Brightlocal
83% Of Consumers Don't Trust Advertising
The standard channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to focus on customers' recommendations online.
Source: Statuslabs
Users Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, purchasing decisions are made rapidly.
Online reviews are clearly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of customers, who take note of the number of reviews is presently at 46 percent.
Source: Brightlocal
30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews
Corresponding with your customers creates trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.
As you may expect, customers who feel this way are more willing to invest more cash with a business.
Source: Statuslabs