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Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'very influential'.
To illustrate the significance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those exact same consumers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
67% Of Customers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider
When customers have to select a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
Reviews Posted On Twitter Can Increase Revenues By 6.46%
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
More Than Half Of Clients Aged 25-34 Gave Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies actually use them.
Although we now know why client reviews are so effective, most businesses apparently don't.
Source: LsaInsider
73 Percent Of Consumers Think Client Reviews Are More Important Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with scores alone.
Written reviews make the stats appear more authentic which is what the potential consumers are searching for. Practically a 3rd of customers say written reviews are the only function that makes them believe the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.
Source: Review Trackers
53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews
Online review statistics prove that 63% of client reviews stay without a reply. That's regrettable, because those companies are losing clients that way.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Just 6% Of Customers Do Not Trust Client Reviews At All
According to client review statistics, a massive 19% of consumers constantly trust online reviews and never ever a purchase without checking out reviews initially.
Source: Statista
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a new car and there are several models which fit your requirements. How do you select the best one for you? Well, you read reviews.
With the help of other people, you quickly pick a model that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra