70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read many more reviews to get a clear view of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

Google Represents 57.5 Percent Of All Reviews Throughout The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

70 Percent Of Consumers Choose To Discover A Business Via Reviews And Articles, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US shoppers consider reviews as 'very influential'.

To show the value of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those very same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

72% Of Clients Won't Take Action Unless They Read Some Reviews

Irrespective of how enticing your marketing is, you still require consumer reviews. There's no way around it. Customers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

53% Of Customers Expect Businesses To Reply Within A Week To Negative Reviews

Online review statistics show that 63% of customer reviews remain without a response. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now know why client reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the massive effect user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Users Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying choices are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats position clients' reviews as the most reliable source of suggestions. Online reviews normally bring the very same weight as guidance from friends and family.

Source: Brightlocal

If A Business Manages To Resolve Problems Quickly And Efficiently, 95% Of Disappointed Consumers Will Return To A Business

Consumers don't expect you to be perfect. When things go wrong, they do expect you to remedy things. If there's nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday